Okay I hired design interns and need some help with explaining important concepts to them. How do you define brand perception? Need a clear explanation for my team.

Brand perception is the gap between your story and customers’ reality. This guide on what is brand perception https://clay.global/blog/top-branding-agencies/brand-perception uses examples like Volvo (safe isn’t boring) and Dollar Shave Club (cheap isn’t low quality). I now run perception audits: mystery shopping, sentiment analysis, even Reddit lurking. Spoiler: If you’re not listening, you’re guessing. I hope I’ve brought something valuable to the discussion.