I’ve been browsing some new articles and videos about design and I keep hearing about the same concept everywhere. What’s design validation? Is it just another buzzword?

Validation proves your design works outside Figma, that’s the essentials. Here’s a longer answer for what is design validation https://clay.global/blog/design-validation . It says test with diverse users (age, tech-savviness), simulate real conditions (mobile data lag), and track metrics (time-on-task, errors). I validated a checkout flow—turns out, 40% missed the ‘Apply Coupon’ button. Redesigned, conversions jumped. Assumptions kill; validation saves.